Newest Innovation Fuses Vegetables + Fruit + Green Tea Together in Perfect Harmony
CAMDEN, N.J., Jul 22, 2010 (BUSINESS WIRE) —
Campbell Soup Company (NYSE:CPB) is expanding its innovative V8 V-Fusion(R) line of beverages with new V8 V-Fusion(R) +Tea juice beverages. These refreshing juice beverages provide a combined serving of vegetables and fruit in each 8-ounce glass*, along with the antioxidants and cool, crisp taste of natural green tea, all for 50 calories per serving.
V8 V-Fusion +Tea juice beverages are available in three delicious flavors: Raspberry Green Tea, Pomegranate Green Tea and Pineapple Mango Green Tea. Each meets the American Heart Association’s criteria to display its heart-check mark and contains no artificial colors, flavors or preservatives. Through Sept. 30, people can visit www.facebook.com/V8VFusion, where the brand will be giving away 1,000 free samples a week before the juice beverages become available nationwide in October.
“People love V8 V-Fusion beveragesfor their fruit flavor and the convenience of drinking their vegetables,” said Dale Clemiss, Vice President, Beverage Marketing, V8 Beverages. “Now we’re giving people a new reason to enjoy our beverages by introducing a juice beverage with a hint of natural green tea-an increasingly popular light and nutritious beverage choice. The result is a unique combination of refreshing taste and nutrition you can’t get from any other beverage on the market.”
Clemiss attributes the success of the V8 V-Fusion brand, which has been very popular with consumers since its launch in 2006, to innovation and staying on-trend with new flavor varieties. The success of V8 V-Fusion(R) beverages has helped to grow the V8(R) juice business to a billion dollar brand.
The makers of V8(R) beverages offer 19 delicious, vegetable-based beverages, including 12 varieties of V8 V-Fusion regular and light juice beverages, in a range of convenient sizes, including 12-ounce bottles and 8-ounce slim cans.
V8 V-Fusion beverages are available at supermarkets, convenience, mass merchandise and club stores nationwide for a suggested retail price of $3.99 for a 46-ounce bottle. For more information, visit www.v8juice.com and www.facebook.com/V8VFusion.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.
* ¼ cup vegetables and ¼ cup of fruit
Photos/Multimedia Gallery Available: https://www.businesswire.com/cgi-bin/mmg.cgi?eid=6367883&lang=en
SOURCE: Campbell Soup Company
Campbell Soup CompanyJuli Mandel Sloves, 856-342-3717[email protected]orWeber ShandwickEmily Jane Watt, 312-988-2212[email protected]
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