CAMDEN, N.J., May 04, 2010 (BUSINESS WIRE) –Campbell Soup Company (NYSE: CPB) today announced four
sustainability and corporate citizenship goals, including goals to
reduce childhood obesity and water consumption. The company described
these and other plans in its 2010 corporate social responsibility
report, which can be viewed at www.campbellsoupcompany.com/csr.

The report, Nourishing: Consumers – Neighbors – Employees – Planet,
describes Campbell’s strategies, policies and programs that will help
drive the company toward four comprehensive goals by 2020.

“For Campbell, conducting business in a socially responsible way is
mission critical,” said Douglas R. Conant, President and CEO. “We firmly
believe that, as we build an extraordinary company, we can also build a
better world. In 2009 we established a corporate strategy to advance a
powerful commitment to sustainability and corporate social
responsibility in everything we do. In this report, we have defined four
long-term destination goals that will clarify our purpose, promote
strategic alignment across our organization and deliver measureable
results.”

Over the next decade, Campbell will pursue the following four goals:

• Nourishing Our Planet – Reduce the environmental footprint of
  our product portfolio in half, as measured by water use and CO₂
  emissions per product produced. In 2008, Campbell used 9.35 cubic ft.
  of water and 0.308 tonnes of CO₂ used per tonne of food
  produced. Over the past year Campbell reduced water in food production
  by more than 9 percent and invested more than $6 million in
  environmental sustainability projects.
• Nourishing Our Neighbors – Measurably improve the health of
  young people in our hometown communities by reducing hunger and
  childhood obesity by 50 percent. Over the next decade, Campbell will
  work closely with organizations like the Robert Woods Johnson
  Foundation and Feeding America to address these related issues in
  Camden, N.J., as well as other communities where the company has a
  meaningful presence, such as Sacramento, Calif., Napoleon, Ohio,
  Paris, Texas and Norwalk, Conn.
• Nourishing Our Employees – Achieve 100 percent employee
  engagement in CSR and sustainability. Campbell employees will have a
  CSR-oriented goal incorporated into their annual performance
  objectives, which can be achieved either individually or as part of a
  work-affiliated group activity.
• Nourishing Our Consumers – Continue to advance the nutrition
  and wellness profile of Campbell’s product portfolio, especially
  through the continued reduction of sodium in soups, sauces, beverages
  and bakery items. Campbell will continue to build on a base of more
  than 45 soups, sauces, beverages and pastas that deliver a full
  serving of vegetables (1/2 cup).

Campbell issued its first Corporate Social Responsibility report in
2008. Since then, the company has made significant progress, including:

• Eliminated millions of pounds of packaging, optimized shipping routes,
  and advanced energy-saving capital projects that have reduced waste
  and greenhouse gas emissions while saving water, energy and money. For
  example, over the past year the company has eliminated more than 3.5
  million pounds of steel and 1 million pounds of fiber, including
  300,000 pounds of packaging material by reducing the package height of
  the 32.5 oz Pepperidge Farm Goldfish carton by three-quarters
  of an inch.
• Established an enterprise-wide CSR Leadership Network to help drive
  the CSR strategy, comprised of business leaders and content experts.
• Offered 90 soups at healthy sodium levels (480mg/serving), including Campbell’s
  Condensed Tomato soup.
• Introduced Nourishing Our Neighbors, an enhanced community
  service program that brings together all of Campbell’s community
  activities, including the Campbell Soup Foundation.
• Announced a five-year, $10 million charitable commitment to Camden,
  N.J.
• Enhanced the Campbell’s Labels for Education program with a
  greater focus on supporting art, academics and athletics in schools.
• Achieved world-class employee engagement, while continually enhancing
  a culture of diversity and inclusion.

Campbell has been widely recognized for its corporate social
responsibility efforts since publishing its 2008 Report. The company has
been added to the Dow Jones Sustainability Indexes, named to the 100
Best Corporate Citizens List by Corporate Responsibility
magazine, ranked second in 2008 and ninth in 2009 for Best Corporate
Reputation by Boston College Center for Corporate Citizenship,
Reputation Institute, named to the list of 2010 World’s Most Ethical
Companies by Ethisphere magazine and named a Catalyst
Award winner in 2010.

The structure and content of the 2010 Report was prepared using the
Global Reporting Initiative (GRI) G3 Sustainability Reporting Guidelines
as a basis for organization and content. The 2010 Report addresses
Campbell operations on a global basis and includes performance metrics
from fiscal years 2007 and 2008, where available.

To conserve resources, the full report is only available on line at www.campbellsoupcompany.com/csr.
A 24-page print report, printed on 100 percent post-consumer waste
recycled paper, is also available on request by contacting [email protected].

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

SOURCE: Campbell Soup Company

Campbell Soup Company
John Faulkner (Media)
856-342-3738
or
Jennifer Driscoll (Analysts)
856-342-6081

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